Lead Generation
Lead generation requires a deep understanding of your audience which is why we are an agency which focuses on specialist areas where our journalists and marketers have long-term experience. As well as creating the content that will have the most impact, we also know how decision-makers in our chosen areas consume content and which tools will enable your organisation to have the optimum influence.
How to convert a prospect from contact to customer
Attract
The first step is to provide content that engages your prospects by focusing on their pain points and needs.
Convert
We can then capture your prospects’ data through forms and landing pages, which they will complete to get access to your useful content.
Close
Qualify your prospects to see who is ready to go further with a purchase or partnership with your organisation.
Delight
Add value by continuing to provide assistance, guidance and insights to your new client.
