Inbound Marketing
How inbound marketing can drive your business growth
What inbound marketing does is to enable potential clients to find you through their own channels and on their own terms. People no longer want interruption from cold calls or intrusive advertising (outbound marketing) and instead prefer to choose when and where to engage with an organisation. An inbound strategy focuses on generating great content, delivering it where it can be conveniently found (web search, social media, email), measuring the impact on prospects, and assessing the return on investment.
Increased customer loyalty
Building loyalty from clients is a an integral element of any inbound campaign. Content marketing is a powerful way to engage and retain clients by offering them useful insights and guidance as a value-add to your organisation’s product or services.
Higher profit margins
By building client loyalty and using marketing tools to qualify leads, your sales team will be more efficient and your retention rates higher. This means lower costs of customer acquisition, better returns on investment, and higher profits.
More qualified leads
Inbound marketing enables you to engage prospects with high-quality content, to qualify leads through case studies and later-stage content, and to deliver more opportunities to close sales for your business development team.
Better brand awareness
Using content to tell your story attracts new talent to join your organisation and reinforces employee retention. It generates media interest from journalists and sets the foundation for partnerships with like-minded organisations.
Bring the benefits of inbound to your organisation
The old adage that you don’t know which half of your marketing works no longer applies with digital. You can track all aspects of your spend and the returns that it generates as you bring prospects into their client journey.
