Account-Based Marketing
Account-based marketing (ABM) means targeting different stakeholders within organisations that you have identified as your best prospects.
While inbound marketing positions you as a useful source of insights and guidance for your prospects, account-based marketing takes this a step further so that you focus your content marketing on a set of high-value targets where you believe you have a strong fit. You focus your resources on generating content that will influence different decision-makers within your targets. We have used ABM as a winning strategy for public sector marketing as well as for our financial clients.
Measuring the impact of account-based marketing
We will advise you on whether an ABM strategy is right for your business and to identify contacts within the accounts which you wish to target. ABM brings together your sales and marketing teams to drive precise targeting of prospects and to deliver efficiencies and increased returns on investment.
